Welcome Sustainable
MiNIMALists.
Welcome Sustainable
MiNIMALists.
MiNIMALists.
Created by a woman who wouldn’t sacrifice her passion for a cleaner environment.
“I created this brand when I realised my passion for coffee was hurting the environment.”
Single-use plastic and paper cups are clogging landfills and flooding our sea. By 2050, there will be more plastic than fish in the ocean.
On top of that, the consumeristic society we live in is pushing us to buy things (different sized reusable cups, seriously?) we don’t really need. And this adds up to the planet pollution issue.
It’s hard to be minimal and sustainable when you’re always traveling and your only option for a coffee is disposable plastic cups. Yet, sustainable minimalism shouldn’t mean giving up on pleasures.
After doing a bit of research, I spotted a wasteful trend. People were throwing a lot of money on cups of different sizes to fit their needs. That’s when a light(weight) bulb went on in my head. NIMAL has now brewed up a ground-collapsing solution: multi-size foldable reusable coffee cups!
Fatma Yousuf
CEO & Founder
Our Values
Our sustainable minimalism motto, “Living consciously and contributing to a greener
tomorrow”, is inspired by the following values:
Environment
Eco-conscious shopping.
Waste approach.
Simplicity
Change to a miNIMAL lifestyle.
Reshape and shrink spending habits.
Focus only on what we really need.
Our Mission
Our Mission
We’re reframing the paradigm. You no longer have to adapt to different sized cups because NIMAL’s resizable & reusable cups will now adjust to whatever volume you feel like drinking.
Our eco-friendly solution leverages the two most important pillars of a circular economy: Reduce and reuse (in this order!).
At NIMAL, we’re on a mission to cut consumerism down to the right size. By designing resizable, easy-to-carry, and reusable cups, our brand lets you have a miNIMAL lifestyle with financial and environmental benefits. We are filling the gap (or the cup if you like) between minimalism and sustainability. In short, the common thread between the two concepts is consumption reduction.
When decluttering your life from superfluous material junk (like single-use cups or fast fashion clothes), you will focus on more meaningful things such as knowing yourself, experiences, and relationships. Plus, your miNIMAL spending attitude will lead to a more sustainable lifestyle as you’ll reduce your waste production.
You don’t have to give up what you love to save the planet
You don’t have to give up what you love to save the planet
Becoming a sustainable miNIMAList requires some sacrifices and can be daunting to begin with. That’s why NIMAL is making mindful consumption easier for you. With our cups, your shift to sustainable minimalism will be as smooth as Arabica beans coffee.
P.S. If you don’t like coffee, you can put whatever you want in it. When it’s about the number of drinks they can fit, NIMAL collapsible coffee cups are not miNIMAL at all!
Oh, there’s another thing we’re not minimal about. Our community!
